Privacy / Policy

Effective: 29 April 2026 Last updated: 29 April 2026 Version 1.0

This Privacy Policy explains how AD KOLEKTIV s.r.o. (“AD KOLEKTIV”, “we”, “our”, “us”) collects, uses, stores and shares personal data when you visit adkolektiv.tv or otherwise interact with us.

We process personal data in accordance with Regulation (EU) 2016/679 (the EU General Data Protection Regulation, “EU GDPR”), the UK General Data Protection Regulation and the UK Data Protection Act 2018 (collectively, “UK GDPR”), the Czech Act No. 110/2019 Coll., on Personal Data Processing, and the ePrivacy Directive 2002/58/EC as implemented in EU member states.

01Who we are (Data Controller)

The data controller responsible for your personal data is:

We have not appointed a Data Protection Officer (DPO), as we are not legally required to do so under Article 37 GDPR. For all privacy enquiries, please contact us at genius@adkolektiv.tv.

02What personal data we collect

2.1 Information you provide directly

When you contact us by email, telephone, or through any communication channel listed on the site, we receive and store the information you provide, which may include:

• your name;
• your email address and telephone number;
• the company you represent;
• the content of your enquiry, brief, or message and any attachments.

2.2 Information collected automatically

When you browse adkolektiv.tv, we and our analytics providers automatically collect:

• Technical data: IP address (truncated/anonymised by Google Analytics 4 before storage), device type, screen resolution, operating system, browser type and language;
• Usage data: pages viewed, referring URL, date and time of visit, time spent on each page, scroll depth, clicks (including the housereel_click custom event), and approximate geographic location (country and city level);
• Cookies and similar technologies: see Section 06 below.

2.3 Information from third parties

We may receive limited information from third-party services we use (for example, performance metrics from Google Analytics, or basic referral data when you reach our site from a social network). We do not buy or otherwise acquire personal data from data brokers.

03How we use your personal data (Purposes)

• to respond to your enquiries, briefs, and project requests;
• to negotiate, conclude and perform contracts with clients, freelancers, directors, photographers, and suppliers;
• to send project-related correspondence and treatments;
• to operate and improve adkolektiv.tv (analytics, debugging, security);
• to comply with legal obligations (accounting, tax, statutory record-keeping under Czech and EU law);
• to defend or establish legal claims, where necessary.

04Legal bases for processing

Under Article 6(1) of the EU GDPR (and the equivalent provision of the UK GDPR), we rely on the following legal bases:

Where we rely on consent, you may withdraw it at any time without affecting the lawfulness of processing carried out before withdrawal. Where we rely on legitimate interests, you may object on grounds relating to your particular situation (see Section 10).

05Recipients and processors

We share personal data only where necessary, with carefully selected recipients who act either as separate controllers or as our data processors under written agreements compliant with Article 28 GDPR. Categories of recipients include:

• Web analytics: Google Ireland Limited / Google LLC (Google Analytics 4, Google Tag Manager);
• Hosting and email: our website hosting provider and email provider, who process server logs and message contents on our behalf;
• Director and photographer reels hosting: Simian, LLC (gosimian.com), which hosts the showreels linked from our site. When you click a reel link, you leave adkolektiv.tv and your interaction is governed by Simian’s privacy policy;
• Professional advisers: accountants, auditors, lawyers, and tax advisers, where strictly necessary;
• Public authorities: tax authorities, courts, or law-enforcement agencies, where required by law.

We do not sell or rent personal data to third parties, and we do not use it for advertising profiling or third-party marketing.

06Cookies and similar technologies

A cookie is a small text file stored on your device when you visit a website. We use the following categories:

Most browsers also allow you to refuse, delete, or restrict cookies through their settings. Doing so will not prevent you from accessing the site, but some features may not function as intended.

07International transfers

Most of our processing takes place within the European Economic Area (EEA). Some of our service providers — notably Google for analytics — may transfer or access personal data outside the EEA / United Kingdom, including to the United States.

Where such transfers occur, they are protected by appropriate safeguards under Articles 44–49 GDPR, in particular:

• the European Commission’s Standard Contractual Clauses (2021/914), supplemented by additional technical and organisational measures where necessary;
• for transfers to the United States: the EU–U.S. Data Privacy Framework (Commission Implementing Decision (EU) 2023/1795) and, for UK transfers, the UK Extension to the Data Privacy Framework.

You may request a copy of the relevant safeguards by writing to genius@adkolektiv.tv.

08Data retention

We keep personal data only for as long as necessary for the purposes for which it was collected and to comply with our legal obligations.

After the applicable period, data is deleted or fully anonymised.

09Security

We apply reasonable technical and organisational measures to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access, including HTTPS encryption, modern HTTP security headers (CSP, HSTS, Referrer-Policy, Permissions-Policy), access controls, and supplier due-diligence under Article 28 GDPR.

10Your rights

Subject to the conditions set out in the EU GDPR and UK GDPR, you have the following rights regarding your personal data:

• Right of access (Art. 15) — to obtain confirmation as to whether we process your data and a copy of it;
• Right to rectification (Art. 16) — to have inaccurate data corrected and incomplete data completed;
• Right to erasure / “right to be forgotten” (Art. 17) — to have your data deleted in defined circumstances;
• Right to restriction (Art. 18) — to limit how we use your data;
• Right to data portability (Art. 20) — to receive data you provided in a structured, commonly used, machine-readable format and to transmit it to another controller;
• Right to object (Art. 21) — to object to processing based on legitimate interests, including profiling;
• Right to withdraw consent (Art. 7(3)) — at any time, where processing is based on consent;
• Right not to be subject to automated decision-making (Art. 22) — though we do not carry out such processing;
• Right to lodge a complaint with a data-protection supervisory authority (see Section 12).

To exercise any of these rights, please email genius@adkolektiv.tv. We will respond within one month, as required by Article 12(3) GDPR. We may need to verify your identity before fulfilling certain requests.

11Children

Our website and services are intended for a professional, business audience. We do not knowingly collect personal data from children under 16 (or the equivalent minimum age under the local implementation of Article 8 GDPR). If you become aware that a child has provided us with personal data, please contact us and we will delete it.

12Right to lodge a complaint

You have the right to lodge a complaint with a data-protection supervisory authority — in particular, in the EU member state of your habitual residence, place of work, or place of the alleged infringement.

You may also contact the supervisory authority of any other EU member state. A list is available on the European Data Protection Board website at edpb.europa.eu.

13Automated decision-making and profiling

We do not use your personal data for any automated decision-making, including profiling, that produces legal effects concerning you or similarly significantly affects you within the meaning of Article 22 GDPR.

14Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. The “Last updated” date at the top of this page indicates when this policy was last revised. Material changes will be highlighted on the site and, where appropriate, communicated to you directly. The current version is always available at adkolektiv.tv/privacy-policy.html.

15Contact

For any question regarding this Privacy Policy or the processing of your personal data, please write to:

Ad Kolektiv s.r.o.
Soukenická 1196/11, 110 00 Prague 1, Czech Republic
genius@adkolektiv.tv